Although growing now, historically, the Italians have always preferred (and concentrated on producing) wine rather than beer. There is little tradition of brewing in the country and the largest breweries mostly came into being during the twentieth century. However, there are some very fine breweries in Italy, and as with other countries, there is a rapid growth in modern micro-breweries, many of which produce extremely high quality beers.
Among the larger brewers (most of whom are now owned by international groups such as Heineken International, the Carlsberg Group and SABMiller Group), one of the best know is Peroni, The Peroni company was established under the founding family name in the town of Vigevano, Italy (1946). The company was moved to Rome by Giovanni Peroni in 1964, six years prior to the establishment of the city as a capital centre in 1970. Beers under the Peroni brand include: Crystall; Peroni Gran Riserva; Peroncino; Peroni Leggera; and Astro Azzurro – the company’s premium brand.
Peroni is the Peroni company’s original brand, and the best selling pale lager in Italy. It is 4.7% alcohol by volume, and is made with barley malt, corn grits, hop pellets and hop extract. By the 1950s and 1960s, Peroni had become the brand of beer most recognized throughout the Italian peninsula. The 1970s saw Peroni expand into foreign markets through international distribution, itself spurred by recognition of the increasingly popular advertising for the Peroni brand. Today, market research confirms Peroni as the most recognized and most widely consumed Italian beer.
Other major breweries and brands include, Beba, Castello, Dreher, Forst, Ichnusa, Menabrea, Birra Messina, Morena, Moretti, Poretti, Splügen, Theresianer and Raffo Beer. Like most countries on the European mainland, all the locally produced beers are light, lager-style beers of varying strengths and most are produced in the north of the country, near the Austrian border.